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Formation of a Strategic Communications Team in Global South Countries: Strengthening the Capacity of Ukraine’s Ministry of Foreign Affairs

Background: ‍

The need to increase awareness and positive perceptions of Ukraine among audiences in Latin America, Africa, the Middle East, and Asia. ‍

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Goal: ‍

To strengthen the capacity of Ukraine's Ministry of Foreign Affairs (MFA).

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Beneficiaries:

  1. Ministry of Foreign Affairs of Ukraine
  2. Foreign diplomatic missions in Asia, Africa, Latin America, and the Middle East 
  3. International platform "NAZOVNI"

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Format: 

Development and implementation of strategic communication activities aimed at enhancing the MFA's capabilities during wartime and increasing awareness of Ukraine among audiences in Latin America, Africa, the Middle East, and Asia.

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Outcome:

Systematic promotion of pro-Ukrainian narratives and truthful information about events in Ukraine, improving positive perceptions of Ukraine in Global South countries. Development and presentation of the MFA Communication Strategy "Ukraine – Latin American and Caribbean States" for 2024-2026. Argentina and Chile joined the International Coalition for the Return of Ukrainian Children.

Partners
Media
Ukrinform
The MFA presented the first Communication Strategy 'Ukraine - Latin America and the Caribbean' for 2024-2026
Press Service of the VRU
The Parliament will use all possible international platforms to raise important issues for our country
Ukraine Inform
Ukraine strengthens cooperation with Latin American and Caribbean countries
Relative Content
Establishing a continuous dialogue between Ukraine’s Ministry of Foreign Affairs and African media.
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Visit of a group of media from Latin American countries to get acquainted with Ukraine and establish stable communication ties
Strengthening ties between Ukraine and Latin American countries.
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Second Visit of Media Representatives from Latin American Countries to Familiarize Themselves with Ukraine and Establish Sustainable Communication Ties
The need to ensure access to truthful and reliable information about Ukraine, Russia’s war against Ukraine, and Ukraine’s stance in defending its freedom and independence.
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